Being the first communicator hired locally in WWF, Petra Boić Petrač has built all communications WWF has: website, social media, donation program, internal and external communication strategies, project communication… She will emphasize the difference between different sectors, showing all specifics non-governmental sector has when talking about marketing
On Tuesday, May 11, 2021, starting at 6:15 pm, as part of Marketing Management for Non-profit and Public Organisations class, the lecture will be given by our guest speaker Petra Boić Petrač, WWF Adria / Communications and Individual Fundraising Director.
Lecture title: Communicating environmental challenges with (almost) zero budget
Petra is passionate communications expert and result-oriented manager with over two decades' national and international experience spanning media, global and national campaigns, public relations, fundraising, writing, events, strategies, internal and executive communications across the private, public and non-profit sector. Multilingual team developer with strong leadership and management skills, managing teams both in-house and remotely. Petra is creative, focused and diplomatic, showing her love for nature for over a decade in WWF, world's leading nature conservation organization that is currently celebrating its 60th anniversary.
As always, students will have the opportunity to propose questions and discuss with the guest and find out everything they are interested in "first hand". The lecture is open to the public as well. Take advantage of the opportunities offered!
Zoom room: 3
Meeting ID: 830 077 9898
Meeting password: 760433