Study Programmes - Graduate university programmes - Business Studies (graduate)

Business Studies (graduate)

Business

In the increasingly competitive marketplace, which is further intensified by Croatia's accession to the European Union, human capital with specialized knowledge and business competences is crucial in achieving success. To acquire required knowledge and competences, special emphasis is placed on more advance education in the functional areas of business studies: financial management, accounting and auditing, management, marketing, and IT management. These topics, in response to market demand, are included in the graduate university programme Business Studies.


The programme is a direct continuation of the undergraduate university study programme Business Studies and it provides advanced theoretical and methodological knowledge for practical application in today's changing business environment. As such, it completes the vertical axis of the university programmes which are enrolled and completed by a significant number of students who gain the professional qualifications which are particularly recognizable and demanded in the labor market. This is confirmed by statistics from the Croatian Employment Services. According to our career monitoring data, students who have completed the graduate programme in Business Studies are employed in banks, insurance companies, and in various firms from manufacturing, trade, and IT sectors among others.

Duration: 2 years
ECTS credits: 120
Enrollment requirements:
  • completed four-year high school
  • completed relevant undergraduate university study programm or equivalent
    • university bachlor of economics or similar,
    • university bachlor of unrelated programmes with the obligation to enroll in additional courses for future education,
    • student with master degree of unrelated programmes with the obligation to enroll in additional courses for future education,
    • profesional bachlor of economics (with 180 ECTS credits) and with completed Program for acquiring requirements for enrollment in graduate studies
Study cycle: graduate university study programme
Curricula: List of courses
intended learning outcomes:

GENERIC LEARNING OUTCOMES

  • Critically evaluate complex problems based on relevant methodology, literature and data
  • Explicitly communicate attitudes, findings and/or research results
  • Select and combine quantitative and ICT methods in solving business and management issues
  • Develop communication and collaboration skills in different business and cultural environments
  • Build personal and team responsibilities in solving complex business problems
  • Integrate principles of ethics and social responsibility into decision-making

GENERAL LEARNING OUTCOMES

  • Develop strategies for managing resources of a firm
  • Critically evaluate the various industrial structures and the strategic behavior of firms
Field of study intended learning outcomes:

Financial Management

  • Assess business performance and market position of financial institutions
  • Manage financial instruments and taxes
  • Assess the impact of changes in the financial system on financial decision-making of an organization

IT Management

  • Specify the user requirements in developing the information system
  • Evaluate the effects of introducing information systems into the business 
  • Provide a model of analytical data processing using technology and business intelligence tools

Management

  • Critically evaluate the organizational structure of an organization
  • Identify problem solutions in the area of operations and quality management
  • Validate the contingencies of the decision-making process and the functioning of the system for its support

Marketing

  • Analyze environmental factors and critically evaluate their impact on the marketing activity of an organization in domestic and international markets
  • Identify, valorize and develop relationships with market stakeholders on the example of profit / non-profit / public organizations
  • Develop a value proposition for different consumer/customer groups by which the organization will differentiate and achieve competitive advantage in the marketplace
  • Design specific marketing strategies and tactics
  • Critically evaluate and apply contemporary tools-metrics in managing relationships with different consumer/customer groups

Accounting and Auditing

  • Design the financial statements of complex business entities and evaluate their reliability by applying the relevant accounting and auditing standards
  • Support the process of managerial decision making by applying an integrated model of measurement of financial and non-financial performance
  • Validate the findings from the proposed audit risk model and selected audit procedures
Future studies: By completing the graduate university study program, a student can continue studies at this or other faculty or university at postgraduate doctoral studies at home or abroad, with possible obilgaition to enroll in additional courses arising from the specifics of the different programs as prescribed by the university or faculty acts.
Title acquired: Master of economics